Japan’s popular chu-hi drink, Lemon-Dou, has arrived in the Philippines. The brand is available in three variants: Original, Sparkling, and Ginger-Dou. This is seen as a response to the increasing demand for refreshing lemon alcoholic drinks. Also, this marks the first alcoholic beverage brand in the growing beverage portfolio of Coca-Cola in the Philippines.
At Coca-Cola, we’ve always strived to deliver innovations that center around what our consumers want, while ensuring that we evolve our business responsibly and sustainably as well. We continue to be bullish on our business here in the Philippines amidst the ongoing challenges of the pandemic — and the launch of Lemon-Dou, our first alcoholic brand in the country, is a tangible proof of that commitment.We are confident that Lemon-Dou will help further accelerate the high-growth trajectory of flavored alcoholic drinks in the country.
. Tony del Rosario, President of Coca-Cola Philippines
Literally translated to “The House of Lemon,” the three variants of this Japanese-made drink: Honey Lemon has a mild sweet taste, the Signature Lemon has a bold lemon flavor while the Devil Lemon has a wickedly good taste with 9% alcohol content.
To ensure the responsible consumption of alcohol, Coca-Cola has a strict global marketing policy. This policy includes promoting responsible consumption and marketing (LPA).
About Chu-hi Drink
Lemon-Dou was first introduced by Coca-Cola in Japan in 2018; inspired from the southern province of Kyushu, the birthplace of shochū over 500 years ago. After two years, the lemon-flavored alcoholic drink became one of Japan’s Nikkei Trendy top 5 trends in 2020.
Lemo-Dou in Signature Lemon Lemon-Dou in Honey Lemon Lemon-Dou in Devil Lemon
Lemon-Dou uses a closely-guarded traditional recipe from Coca-Cola. True to the Japanese philosophy of Kodawari, we’re very proud of how we have tapped into the strength of our global network to ensure that the quality of Lemon-Dou remains consistent when served to the Filipino legal age drinkers.” Lemon-Dou is a play on “lemon,” the drink’s main ingredient, and the Japanese word “dou,” meaning house.
Martyn Ferguson, Marketing Director for Emerging Brands of Coca-Cola ASEAN & South Pacific
People of legal drinking age can now enjoy Lemon-Dou. It is available in major supermarkets nationwide, which includes SM Hypermarket, Waltermart, Robinsons Supermarket, Shopwise, Landmark Supermarket, Royal Duty Free, S&R, Lander’s, Alfamart, Puregold, as well as convenience stores such as 7-Eleven, Mini Stop, Family Mart, and Lawson. Lemon-Dou may also be ordered online via Boozy.ph, CokeBeverages.ph, Shopee, and Lazada as long as you are 18 years old and above.
For more information, visit facebook.com/LemonDouPH/
By Mariel
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